Santosh Thalanki

4 months

• Leading website growth initiatives focused on improving AI discoverability (LLMO/AEO) and SEO performance to increase qualified organic traffic.
• Designing lifecycle email nurture programs that engage prospects, build trust, and influence pipeline growth.
• Planning and executing integrated campaigns to maximize registrations for virtual events through email automation and paid acquisition.
• Owning G2 and Capterra vendor accounts, optimizing product listings, reviews, and demand generation campaigns.
• Enabling the Sales team with high-impact collateral, including product decks, one-pagers, demos, videos, customer case studies, and competitive messaging.
• Working cross-functionally with Product, Sales, and Customer Success teams to improve go-to-market execution and accelerate revenue growth.
• Driving RevOps processes by optimizing CRM workflows, lead management, and marketing-to-sales handoffs.

2 years 1 month · Bengaluru, Karnataka, India

• Achieved a 25% increase in organic traffic by scaling SEO efforts and launching strategic content initiatives. Optimised SEO with a focus on high-impact keywords and technical improvements.
• Optimized LLM (Large Language Model) search visibility by adding agents to the robots.txt file, enabling all LLM search engines to crawl and index the site's content.
• Launched programmatic pages for integration and glossary segments — a fresh initiative to scale organic reach and support long-term SEO growth, capturing more organic traffic from niche search terms.
• Handled content management on HubSpot CMS, creating static lists and active lists for segmentation and personalization. Regularly updated the website and kept the blog active.
• Executed end-to-end weekly webinars — including email campaigns, Zoom automation, and list building — to generate a new lead generation channel and expand audience reach.
• Kept lead funnel stages (SAL, SQL, MQL) consistent within HubSpot CRM, ensuring alignment with sales and marketing teams for accurate reporting and forecasting.
• Used Warmly to identify high-intent website visitors, leveraging intent data to improve targeting and personalized outbound marketing.
• Published product-led content to boost topical relevance, organic visibility, and search engagement.
• Collaborated consistently with the product engineering team to stay aligned with updates and GTM messaging.
• Evaluated AI and marketing tools including Airops, Brevo, and Zoho Campaigns to optimize marketing efforts.

1 year · Bengaluru, Karnataka, India

• Conducted comprehensive keyword research to identify high-impact opportunities to drive traffic and keyword rankings.
• Optimized website architecture, content, meta tags, and headers for targeted keywords.
• Implemented on-page SEO best practices across web pages, blogs, and landing pages.
• Developed and executed a monthly content strategy aligned with SEO goals and business objectives.
• Conducted technical SEO audits to identify and fix issues such as broken links, duplicate content, and slow page load time.
• Implemented schema markup to enhance search engine visibility and created events/conversions via Google Tag Manager.
• Developed and executed a white-hat link-building strategy to acquire high-quality backlinks from authoritative websites.
• Provided detailed monthly reports on SEO progress and ROI (leads).
• Collaborated with web developers, designers, content, and client servicing teams to integrate SEO across the digital strategy on client timelines.

1 year 3 months · Bengaluru, Karnataka, India

• Developed and managed advertising campaigns for B2B and B2C across SEO, PPC/SEM, Email, and Social Media.
• Hands-on execution of Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
• Generated quality leads through email campaigns with a 25% open rate and up to 70% conversion rate.
• Built quality backlinks through image submissions, article submissions, social bookmarking, and guest postings.
• Ranked keywords in the #1 position on Google SERPs through targeted keyword research and optimization.
• Implemented on-page SEO: meta titles, meta descriptions, sitemap.xml, Google Analytics, Open Graph, H-tag structure, and image alt-text optimization.
• Drove 40% YoY traffic growth and 15K+ monthly app downloads through niche marketing.
• Owned technical SEO: URL optimization, mobile responsiveness, canonical tags, and schema markup.
• Worked with SEMrush, Google Keyword Planner, Google Analytics, and Google Search Console.

10 months · Bangalore Urban, Karnataka, India

• Developed and delivered end-to-end campaigns across Email, Influencer Marketing, and SEO outreach.
• Managed email marketing: list extraction, database maintenance, campaign triggers, and HTML-responsive templates.
• Developed and managed advertising campaigns for B2B and B2C.
• Engaged users through push notifications and in-app ads to drive task sign-ups.
• Managed WhatsApp marketing and community management.
• Prepared pitch decks, presentations, and training modules for clients and field sales executives.
• Conducted competitor analysis.